Cultures and organizations do not change without strong leadership, and most leadership books concentrate on management and administration. Albert Mohler's central claim is different: leadership is fundamentally about convictions - what the leader believes to be true and worth the cost - and about the ability to move others to share them. Across twenty-five short chapters he treats the leader's beliefs, character, credibility, communication, management, decisions and endurance.

Mohler was the driving force behind the theological recovery of Southern Baptist Theological Seminary, and the book carries the authority of someone who has led a contested institutional turnaround rather than theorised about one. Written for pastors, elders, ministry leaders and Christians in secular leadership, it is one of the few leadership books that begins with truth rather than technique.